Aboon is an AI-native third-party administration platform for workplace retirement plans. Founded in 2023 and headquartered in New York, the company builds software that helps financial advisors design, launch and manage 401(k) and other retirement plans for American employers. It raised $17.5 million in seed funding and reports that 40,000 advisors nationwide use the platform.
The Aboon Platform spans the full plan lifecycle and combines automated workflows with access to dedicated retirement specialists. Its technical work covers AI-driven plan design, digital compliance testing, workflow automation, proposal generation and systems integrations with recordkeepers. Reported outcomes include generating 401(k) proposals in minutes, cutting recordkeeper onboarding from months to weeks, going live with a recordkeeper within one week and saving advisors more than 11,200 days of work. Aboon Workplace, a product for workplace retirement plan management, is forthcoming.
The company operates in the retirement plan administration, financial advisory and employee benefits sectors, with a customer base spanning the United States. Its stated aim is to expand digital automation and deliver retirement plans to business owners and their employees. Aboon was founded by Nick Gavronsky and Amy Ouellette.
