Americanflat is a home decor company that sells wall art and picture frames designed by contemporary artists through an e-commerce operation headquartered in New York City. Its technical work is concentrated in e-commerce, supporting an online catalogue that ranges from individual picture frames - spanning modern minimalist to farmhouse aesthetics - to curated gallery wall sets and exclusively curated wall art priced for a mass market.
The business operates at some scale. Americanflat works with more than 150 artists from around the world and reports over 50,000 five-star reviews. Its products are distributed through major United States retailers, including Target, Amazon, Kohl's, Wayfair, Walmart, Macy's and Michaels, in addition to its own website at americanflat.com.
The company is family-owned and founder-led, having been started by Giorgio Piccoli while he was decorating a small apartment in New York City. Its stated mission is to make art accessible to everyone; it supports independent artists by directing a portion of each order to them. The company describes itself as combining e-commerce expertise with an emphasis on quality and artistic expression.
