Ancestry operates in the family history and consumer genomics industries. The company's core business involves helping people discover, preserve, and share their family stories by combining historical records, DNA data, and a network of millions of family trees.
Its primary products are the Ancestry platform, which provides access to historical records such as birth, marriage, death, and census documents for building family trees, and AncestryDNA, a DNA testing service for heritage discovery.
The company presents its mission as a human-centered effort to connect individuals with their past, focusing on data-driven tools for genealogical research and genetic analysis.
