Cloudinary operates an image and video API platform that automates the visual media lifecycle, handling upload, transformation, optimization and delivery across channels without requiring customers to manage the underlying infrastructure. Founded in 2012 by three developers who had encountered the difficulties of managing visual media at scale, the company is built around a developer-centric mission and describes itself as the visual layer of the web.
The engineering work spans image and video processing and optimization, media asset management, API development, content delivery and developer tooling. Its APIs, integrations and tools are designed to improve developer efficiency while supporting brand storytelling; the stated outcome goals are faster time to market, higher user satisfaction and increased engagement and conversions.
The platform operates at considerable scale: it manages 80 billion assets, is used by more than 10,000 companies worldwide and counts its developers in the millions. Its customers sit across e-commerce and retail, media and entertainment, web and digital experiences, and brand marketing. Cloudinary's stated mission is to turn every brand into a masterful visual storyteller.
