Firefly builds the Agentic Cloud Automation platform, which turns complex cloud operations into a self-healing, self-governing control plane. Its AI agents operate on top of Infrastructure-as-Code, automating the work of managing cloud infrastructure across enterprise environments. The company's technical scope spans AI agents, Infrastructure-as-Code orchestration, cloud governance, drift remediation, disaster recovery, and cloud asset management.
The platform covers several connected functions: finding and organising all cloud resources, codifying cloud infrastructure instantly, orchestrating IaC across environments, deploying policies as code, detecting and remediating drift, and recovering environments from outages and cyberattacks with minimal downtime. These capabilities are delivered to enterprise teams in Platform Engineering, FinOps, SecOps, and CIO/CTO functions, spanning industries such as media and entertainment, telecommunications, motorsports and sports, gaming and hospitality, and technology and hardware.
Firefly's platform is used by organisations including NASCAR, Paramount, US Mobile, Sands, and HPE. Work at the company is concentrated on agent-driven automation, policy as code, and infrastructure resilience engineering.






