Independence Pet Holdings, founded in 2021, is a North American company building a portfolio of pet health brands spanning insurance, lost pet recovery, and pet education. The company operates 15 distinctive brands, including Embrace, Pumpkin, Figo, ASPCA Pet Health Insurance, and AKC Pet Insurance. It also owns Independence American Insurance Company, an AM Best A- (Excellent) rated insurance carrier.
The company employs over 1,500 team members across four locations. Its strategy centres on a multi-brand, omni-channel approach, combining resources, capital, and services under a full-stack model. The stated aim is to improve pet well-being and simplify the experience for pet parents across North America.
Independence Pet Holdings describes its culture as rooted in collaboration and innovation. The portfolio approach allows the company to serve different segments of the pet health market through distinct brands while leveraging shared infrastructure and expertise.
