Insomnia Cookies is a bakery and delivery brand founded in 2003 by Seth Berkowitz in a dorm room at the University of Pennsylvania, where warm cookies were first sold across campus for 89 cents. The company now operates more than 300 locations globally and ships its products nationwide from a headquarters in Philadelphia, Pennsylvania. Its core proposition has remained constant: warm cookies, brownies and ice cream delivered to customers' doors, with delivery running until 3 AM to serve late-night demand.
The business combines physical retail with a delivery operation and a nationwide shipping channel, spanning food and beverage, quick-service restaurants, food delivery and e-commerce. Product lines include warm cookies, brownies and ice cream, alongside a flagship store format in Philadelphia dubbed a 'sweet-easy'. The founding insight - that warm sweets could be brought to a customer's door - has been extended from a single campus to an international store network and a shipping operation covering the United States.
Industry verticals include bakery and desserts, food delivery, quick-service restaurants and retail. Insomnia Cookies describes its mission in terms of late-night cravings and warm treats, and has built what observers have called a cult following among cookie enthusiasts. The brand maintains a deliberately playful tone, exemplified by the 'sweet-easy' concept, and continues to expand through new stores and its shipping business.
