Integral Ad Science (IAS) is a media measurement and optimization platform that applies machine learning and real-time data processing to digital advertising. Founded in 2009 and headquartered in New York, the company builds systems that evaluate thousands of data-points per response in milliseconds, processing hundreds of thousands of transactions per second and collecting tens of billions of events per day. Its technical work spans AI-powered insights, real-time data pipelines, and verification and analytics models applied across CTV, the open web, social platforms, mobile in-app, and digital audio.
IAS offers three groups of solutions. Verification confirms that ads are viewed by real people in brand-safe and suitable environments across channels. Optimization aims to improve return on ad spend for advertisers and yield for publishers. Analytics delivers data intended to support decision-making for advertisers, publishers, and media platforms. Together these form a platform used by thousands of top advertisers and premium publishers worldwide.
The company employs more than 500 people and operates in 13 countries. It describes its mission as being the global benchmark for trust and transparency in digital media quality, and states that its work is driven by machine learning and AI technology serving some of the world's largest advertisers, publishers, and media platforms.
