Intertrend is a multicultural marketing agency founded in 1991 that helps major brands reach Asian American and multicultural consumers. Its work spans culturally informed strategy, creative advertising, media planning, public relations, promotions and events, digital campaigns, and measurement and analytics planning, all grounded in detailed cultural consumer insight. Strategy development is built around reaching Asian American audiences specifically, and measurement plans are designed against business and communication goals rather than output metrics alone.
The agency employs more than 80 professionals working in interdisciplinary creative teams across two offices, in Long Beach, California, and Plano, Texas, serving clients nationwide. Industry verticals include automotive, financial services, banking, insurance, telecom, entertainment, retail, packaged goods, energy, and pharmaceutical. Community-facing work includes POW! WOW! Long Beach, and the firm supports arts, culture, and community organisations in Long Beach.
Intertrend's work has been recognised at the American Advertising Awards, the ANA Multicultural Excellence Awards, the Asian American Advertising Federation Gold and Marketer of the Year awards, and the ADC awards. The company is led by founder and CEO Julia Y.C. Huang.
