IWCO is a data-driven performance marketing company founded in 1969, headquartered in Chanhassen, Minnesota, with an additional facility in Warminster, Pennsylvania. It provides end-to-end direct marketing services to clients in sectors including financial services, healthcare, insurance, and telecommunications.
The company's technical work centers on data analytics, digital production, and data-driven targeting and segmentation. Its proprietary intelligence model combines thousands of data attributes to enable hyper-personalized campaigns. A 100% digital production platform creates unique, personalized mail packages for every recipient in a single production run, aimed at optimizing response rates and postage costs.
IWCO also operates Mail-Gard, a division established in 1996 that provides business continuity and disaster recovery services for critical communications.
