Kontoor Brands, founded in 2019 and headquartered in Greensboro, North Carolina, is a global lifestyle apparel company operating in more than 70 countries. It employs over 13,200 people and reported annual revenue of $2.6 billion. The company was formed around a portfolio of three brands: Wrangler and Lee, both denim and lifestyle labels with more than 100 years of history, and Helly Hansen.
The company describes its operating model as resting on a strategic sourcing model and a best-in-class supply chain. Its technical domains span supply chain management, strategic sourcing, sustainability and responsible manufacturing, direct-to-consumer distribution, and apparel design and innovation. Kontoor Brands has stated an industry-leading commitment to innovation and sustainability and is expanding its direct-to-consumer distribution.
Industry verticals include denim apparel, lifestyle apparel, and fashion and consumer goods. The firm characterises itself as purpose-led, with a culture it says fosters collaboration, performance, and entrepreneurial spirit, alongside responsible business practices and community engagement. Its stated aim is to deliver long-term value for all stakeholders as its global footprint expands.
