Longbow Advantage is a supply chain technology firm founded in 2002 that works at the intersection of warehouse operations and data engineering. Its offering combines hands-on warehouse management system (WMS) implementation with Rebus, a cloud-based analytics platform that unifies labour, automation, and inventory data in real time. The technical work spans real-time data integration, cloud analytics, and decision-support systems for supply chain operations.
Rebus aggregates data from warehouse labour, automation equipment, and inventory systems into a single real-time view, with the stated aim of turning supply chain data into operational decisions. Related engineering domains include warehouse labour analytics, warehouse automation analytics, inventory analytics, and supply chain data and decision support.
Alongside the platform, the firm provides WMS implementation services for Blue Yonder, SAP, and other enterprise systems, covering assessment through go-live and post-implementation support. It reports more than 300 successful implementations across manufacturing, retail, pharmaceutical, food and beverage, third-party logistics, and warehousing.
The company describes an approach built on operational experience rather than a pure software-vendor model: solutions are tailored to client operations rather than applied as fixed templates, with an emphasis on measurable performance improvement and accelerated time to value.
