Lovesac is a modern furniture company founded in 1995 that designs, manufactures and sells its own products direct to consumers through ecommerce and a network of over 100 retail showrooms across the United States. The business has evolved from its original bean bag roots into what it describes as a technology-driven brand, with technical work spanning modular furniture design, proprietary materials development, direct-to-consumer ecommerce and manufacturing.
Its product line rests on two names. Sactionals is a patented modular furniture system that can be rearranged and extended as customers' circumstances change. Sacs are the company's signature bean bag chairs, filled with a proprietary material called Durafoam. Both are built around a "Designed for Life" philosophy, which emphasises furniture that is washable, expandable and adaptable in order to last longer and reduce replacement waste.
The company sells in the United States and manufactures its own products, giving engineering and technical staff exposure to the full chain from materials development to retail. Sustainability is stated as a commitment, with a focus on reducing environmental impact through durable, adaptable design.
