Marrina Decisions, founded in 2012, operates as a specialised marketing operations partner for B2B marketing teams. The company's core offering, marketed as Marketing Operations as a Service, provides certified Marketo experts and marketing technologists who integrate with clients' teams to handle day-to-day execution of marketing automation tasks. These include email campaigns, automation workflows, nurture programmes, and Marketo migrations.
The firm's technical focus centres on marketing automation platforms, with particular expertise in Marketo, along with broader capabilities in email marketing and marketing technology. By managing the operational side of marketing automation, Marrina Decisions allows in-house marketing teams to concentrate on strategy rather than execution.
The company positions its team as an extension of the client's organisation, with a stated goal of making marketing operations run smoothly. Its services are designed for businesses that rely on marketing automation as part of their B2B marketing efforts but lack the internal bandwidth or specialised knowledge to manage these systems effectively on a daily basis.
