Ninety is a cloud-based business operating system platform founded in 2017 by Mark Abbott. The company builds a SaaS product that digitizes every tool of the Entrepreneurial Operating System (EOS), connecting vision, goals, execution rhythm and business metrics in a single connected system. The platform is trusted by more than 18,000 companies and used by over 534,000 users.
The product suite spans workflow automation, performance metrics and KPI tracking, meeting management, and organisational alignment and accountability tools. Core modules include the V/TO (Vision/Traction Organizer) for documenting and sharing organisational vision; Scorecards for monitoring business performance; Rocks for quarterly priorities; Issues for identifying and resolving organisational problems; L10 Meetings for structured Level 10 meetings, with more than 140,000 meetings run on the platform per month; To-Dos for tracking commitments; and Accountability Charts for defining roles and responsibilities.
Ninety was created out of a recognised need among business coaches and entrepreneurs struggling with scattered tools and disconnected systems. The company's emphasis is on reducing unproductive meetings, establishing genuine team alignment, and automating everyday business operating system tasks so that the software becomes how a business runs rather than additional work. Its work sits at the intersection of cloud software platforms, SaaS product development and organisational development, serving leadership teams, small and medium-sized businesses, and EOS implementers.
