Sanity builds a Content Operating System that treats content as structured, reusable data rather than fixed pages, allowing it to be delivered to any digital channel. The platform provides a customizable backend intended to support AI systems, automations and content applications, alongside a shared workspace where content teams work. Technical domains covered include content management, structured content, headless CMS architecture, developer platforms and SDKs, real-time collaborative editing, cloud content storage and automation workflows.
For engineers working on AI-adjacent systems, the platform includes Canvas, an AI-powered creation tool, and the App SDK, for building custom content workflows and applications. Content Lake serves as the structured storage layer for content data, while Sanity Studio is the real-time editing workspace used by content teams to create, collaborate and publish at scale. Together these components expose structured content as programmable infrastructure rather than a closed editorial tool.
Sanity is used by companies including PUMA, Spotify, Figma, Riot Games, Nordstrom and Morning Brew, across digital products, e-commerce and retail, media and entertainment, gaming and publishing. The company emphasises flexible, developer-friendly tooling over rigid structures, and is backed by ICONIQ Growth and Threshold Ventures. Its partner ecosystem includes Netlify and Vercel.
