Second Nature is a property technology company founded in 2012 and headquartered in Raleigh, North Carolina. It builds what it describes as the world's first Resident Experience Platform for the property management industry, intended to make renting more straightforward for residents, property managers and investors. The company employs more than 300 people and operates against a domestic market it puts at over 100 million Americans living in rental housing.
The engineering work spans platform automation and orchestration, personalisation at scale, insurance and financial services technology, and IoT-enabled consumable logistics. Maestro, the company's proprietary orchestration technology, is the mechanism through which property managers automate personalised resident experiences at a large scale. Other platform components include Resident Onboarding and a Resident Benefits Package covering group-rate internet, renters insurance, credit-building tools, air filter delivery, on-demand pest control and identity protection.
The company states a "Triple Win" philosophy: residents build financial health, investors protect assets and property managers operate more efficiently. Its stated aim is to move beyond transactional basics toward homes that feel like homes, with a longer-term vision in which every home is professionally managed.
