SmartFinancial operates a digital insurance marketplace that matches consumers with carrier products through a technology-driven comparison and quoting platform. Founded in 2012 and headquartered in Newport Beach, California, the company employs more than 320 technology and insurance professionals, working under a hybrid model that combines an office presence with remote staff across 26 states.
The company's proprietary platform lets shoppers compare quotes from more than 200 carriers in minutes and be matched with suitable insurance products, with potential premium savings of up to 40%. Its technical work spans insurtech, comparison and quoting systems, digital marketplace technology, and lead generation and consumer matching. The platform serves consumers across all 50 states.
SmartFinancial reports serving over 30 million insurance shoppers in 2025, generating more than $1 billion in annual premiums for insurance partners and working with over 6,500 insurance providers. The company operates across the insurance, insurtech, digital marketplace and consumer financial services verticals.
Lev Barinskiy, the chief executive, began his career as an insurance agent more than 20 years ago and was named an Entrepreneur Of The Year 2022 Pacific Southwest Award winner by Ernst & Young LLP.
