Sure is an insurtech company founded in 2015 that builds digital infrastructure for insurance transactions between carriers, brands, and consumers. Headquartered in Dallas, Texas, the company serves global brands and insurance carriers and positions itself as the industry's first AI-native insurance platform. Its work spans AI-native platform engineering, API development, SaaS platform engineering, and embedded insurance technology.
The company's enterprise SaaS platform is designed to let global brands and carriers launch digital insurance programs in weeks rather than months. Alongside this, Sure offers embedded insurance programs that allow brands to integrate insurance transactions into their own digital experiences, and a cohesive system of APIs that spans the full insurance lifecycle - distribution, policy management, claims, and compliance.
Sure's platform is used in partnerships with major carriers including Assurant, Chubb, Farmers Insurance, Nationwide, and Zurich. The company describes itself as digital-first, with an emphasis on efficiency, speed of deployment, and customer experience across insurance operations.
