Turo operates the world's largest car sharing marketplace, a two-sided platform on which guests book vehicles directly from local hosts rather than traditional rental companies. The company's technical work spans the marketplace platform itself, a mobile and web booking product, and the insurance and risk protection systems that underpin transactions between hosts and guests. Engineering teams work against the backdrop of a target industry worth more than $100 billion.
The platform supports a range of products beyond the core booking marketplace. These include comprehensive insurance and protection plans for both hosts and guests, and round-the-clock roadside assistance available 24/7. Hosts list vehicles that span everyday cars to high-end models, and the marketplace is designed to create value on both sides: hosts monetise underutilised vehicles, while guests often pay prices significantly below those of traditional rental companies.
Turo operates in the United States, Canada, the United Kingdom, Australia and France, working within the car rental, car sharing, mobility and travel and transportation sectors. The company describes its mission as disrupting an industry it sees as overpriced, impersonal and slow to change, and frames its model around what it calls "car entrepreneurship" - giving hosts control over their financial future - together with a community-driven emphasis on trust between hosts and guests.
