Urrly is a specialised executive search partner serving lower middle market private equity firms. The firm works with PE-backed companies to place leaders who bring direct, hands-on scaling experience in operationally complex sectors.
The company's core offering centres on identifying "#2 leaders" from larger platforms - individuals who have built practical systems, processes, and operational knowledge through the experience of scaling businesses in demanding environments. Rather than relying on broad professional networks, the approach targets candidates whose track records align closely with the specific stage and complexity of a client's business.
Urrly concentrates on healthcare services and regulated industries, sectors where operational complexity and compliance demands make leadership selection especially consequential. The firm's stated focus is on building execution capability for clients, with an emphasis on reducing leadership risk and accelerating a company's path toward exit readiness.





