Vendelux applies artificial intelligence to a problem that has long resisted measurement: in-person B2B marketing. Founded in 2021 and headquartered in New York City, the company runs an event intelligence platform that combines verified attendee data with proprietary AI models to help marketers decide which events to attend, whom to meet and what those meetings are worth. The underlying dataset covers more than 160,000 global B2B events.
Its technical work spans several domains. Predictive analytics surface high-ROI events; ideal customer profile targeting identifies where a company's prospects will be; attendee data verification cleanses and confirms contact records before they are used; and automated outreach books qualified meetings in advance of an event opening. A pipeline attribution layer then ties each event interaction back to revenue, allowing marketing budgets to be allocated on evidence rather than intuition.
The product suite comprises the Vendelux Event Intelligence Platform itself, alongside pre-event outreach automation and pipeline attribution and revenue measurement tools. Customers are enterprise marketing and demand-generation teams working across B2B events, in-person marketing and the wider marketing technology stack.
Vendelux raised a $14 million Series A from FirstMark Capital, whose portfolio includes Shopify, Pinterest and Discord. The company's stated aim is to convert unpredictable event spending into a measurable, scalable growth channel, with data-driven decision making and demonstrable ROI central to how it operates and to how it expects its software to perform.
