WM Partners is a private equity firm founded in 2015 that acquires and grows lower-middle-market health and wellness consumer brands. The firm invests through buyout and growth equity and provides hands-on operational expertise, partnering with management teams to help portfolio companies scale. It reports more than $1.1 billion of invested capital and over 340 years of combined operational and investment experience.
The firm concentrates on consumer categories including supplements, functional foods, natural personal care and broader consumer brands. Its portfolio comprises Vega, Great Lakes Wellness, Jade Leaf Matcha, Allergy Research Group and Raw Sugar, each described as a recognised consumer wellness brand within the WM Partners portfolio.
WM Partners was founded by entrepreneurs and states that it "speaks the language of founders", taking an operational approach to its partnerships. The firm is a signatory of the UN Principles for Responsible Investment and describes its commitment as wellness for people, planet and profit, with an emphasis on clean, transparent and sustainability-minded brand roots.
