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ABOUT YOU SE & Co. KG logoAY

ABOUT YOU SE & Co. KG

About

ABOUT YOU SE & Co. KG operates one of Europe's largest online retailers for fashion and lifestyle, selling through its award-winning ABOUT YOU app and aboutyou.com. The company reports more than 13m active customers across 26 European markets, drawing on a portfolio of nearly 4,000 brands and around 750,000 items. Its consumer technology is built around a personalized shopping experience delivered primarily on smartphones.

The engineering work spans mobile app development, e-commerce platform technology and personalization, alongside API-based retail solutions and advertising technology. Beyond its consumer platforms, ABOUT YOU runs two business-to-business offerings: ABOUT YOU Tech Services, a flexible API solution for online retailers, and Brand Relations & Retail Media, which provides native advertising opportunities for external partners.

Both B2B products sit on the same technical foundations as the retail platform, linking catalogue data, personalization and media inventory through APIs. The company describes its internal culture as mission-driven, with an emphasis on an inclusive and inspiring work environment.

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