Endear, founded in 2019, builds an AI-enabled CRM and clienteling platform for retail. Its technical work spans SaaS platform development, data analytics, artificial intelligence, customer segmentation and omnichannel customer experience - applying machine learning and recommendation systems to the practical problem of matching salespeople with the right customers at the right moment.
The company's flagship product, the Endear CRM / Clienteling Platform, is a SaaS system for retail store teams. It supports personalised customer outreach at scale, appointment scheduling, segmentation, performance insights and AI-driven recommendations, while offering a real-time unified view of the retailer's technology stack. The design brief is simplicity and ease of use in both product and deployment.
Endear reports thousands of retail salespeople and thousands of stores worldwide using the platform, spanning verticals including fashion and apparel, jewellery, beauty and cosmetics, footwear and direct-to-consumer brands. The company operates globally, with a presence in the United States and international markets, and has reached Series A funding.
The founders, who met in 2015 as fellows in the Venture for America programme, come from backgrounds in retail, design and technology. Stated values are Customer-First, User-Empowerment and Data-Driven, alongside an emphasis on human connection in the retail experience.






