Acosta is a sales and marketing agency that connects brands, retailers and consumers through omnichannel retail sales, marketing and commerce services. The company works across technical domains including business intelligence, data-driven insights, connected commerce, supply chain optimisation, and omnichannel marketing and sales, applying analytics and insight to retail and consumer-packaged-goods problems at scale.
Its service lines include Headquarter Sales, which links brands with retailers to grow share and profit; Connected Commerce, covering digital and omnichannel commerce across the consumer journey; Business Intelligence, providing data-driven insights and analytics for clients; and Supply Chain Optimization, supporting retail sales and distribution. Together these span the consumer journey from headquarter negotiation to shelf and digital channel.
Founded in 1927 as a family-run food broker in Jacksonville, Florida, Acosta now employs more than 30,000 people across multiple channels and retail environments in the United States and beyond. It is part of Acosta Group, a collective of industry-leading agencies, and states that it grows share and profit for more leading brands than any other agency. Its heritage sectors include food and grocery, consumer packaged goods and retail.
The company describes its approach as data-driven and insight-led, grounded in more than 90 years of heritage, with an emphasis on bringing simplicity to retail sales and acting as a catalyst connecting brands, retailers and consumers.
