amplo builds an AI-native Agency Management System (AMS) for independent insurance agencies. The platform is designed as connective tissue that moves and translates data between clients, carriers and partners, in place of the static, siloed legacy systems common in the sector. The product, formerly known as Veruna, has been rebuilt from scratch rather than incrementally patched.
Technical work at the company spans several domains: an AI-native software platform, data integration and translation, agency management systems and workflow automation. A central aim is to reduce duplicate data entry and untangle the accumulated technology stacks of independent agencies, so that agency staff can concentrate on service and growth rather than manual busywork.
The company's design philosophy treats software as connective tissue rather than a filing cabinet, with an emphasis on rebuilding foundations from scratch. Its approach is grounded in the specific pain points of independent agencies and carriers in the insurance industry.
