barre3, founded in 2008, operates a digital fitness streaming platform and video content delivery operation alongside a franchised studio network. The company's technical work centres on its streaming subscription service, barre3 digital, which delivers workout video content to a subscriber base spanning more than 98 countries, and on the delivery infrastructure supporting that catalogue.
The business runs four units: franchise, digital, retail and retreat experience. Its signature barre3 class is a full-body workout combining strength conditioning, cardio and mindfulness, blending ballet-inspired movement with elements of Pilates, dance, yoga and strength training. The workout was developed by women for the way women move. Studios number more than 200 across the United States and Canada, and the company is among the largest franchisors in the fitness industry.
Geographic reach covers the United States and Canada through studios, with a global streaming presence in 98 or more countries. Industry verticals include fitness, wellness, franchising, digital fitness and streaming, retail, and retreats and experiences. The company's stated philosophy redefines fitness success away from societal ideal body standards towards balance and inner empowerment, with an emphasis on helping people build healthy relationships with their bodies and minds. Media coverage includes How I Built This, Fast Company, Forbes and Time.
