Strava operates the leading digital fitness platform, enabling athletes to track, analyze, and share their physical activities across more than 185 countries. The platform's community exceeds 180 million athletes who have collectively shared over 12 billion activities, encompassing more than 50 different types. Technical work at the company involves fitness tracking, mobile and GPS data integration, activity data analysis, performance metrics, and social networking.
The company's primary product, the Strava digital fitness platform, features segments, routes, clubs, and challenges. A secondary offering, Strava for Business, provides solutions for brands to engage with Strava's athletic community through sponsored challenges and segments. The platform hosts nearly one million clubs.
The company's stated mission is to motivate people to live their best active lives, connecting athletes to what inspires them and helping them achieve their personal bests.