Dynata is a global provider of first-party consumer insights and research-grade survey data. The company operates one of the world's largest proprietary research panels, connecting brands, researchers, agencies and publishers with more than 60 million verified panel members across global markets. Panelists take part voluntarily in exchange for rewards and incentives.
Its technical work spans market research technology, survey design and deployment, data enrichment, audience activation, media measurement, data visualization and data quality technology. Products include Dynata+, a self-serve solution for accessing the panel and insights platform; managed survey design and deployment services; brand tracking tools; and advanced data visualization capabilities for research insights. QualityScore, its proprietary technology, is used to ensure data quality and the reliability of resulting insights.
The company's data serves consumer goods, healthcare, political polling, academic research, market research, and advertising and media. Dynata reports a commitment to data quality and compliance and is ISO 20252 certified.
