NielsenIQ applies AI-powered predictive analytics to consumer behavior analysis and market research, forming the technical core of its consumer intelligence operations. The company's focus on these domains enables detailed insights into purchasing patterns and brand performance.
Its products, such as the Full View™ platform, leverage this technology to integrate data on customers, channels, and online interactions. Additional solutions cover market measurement, innovation analytics, and media effectiveness assessment.
With a team of approximately 30,000 employees and over 23,000 clients globally, NielsenIQ serves the retail, manufacturing, and consumer goods industries from its base in Chicago, USA.
