Ibotta, Inc. operates a performance marketing platform that connects brands with consumers through a pay-per-sale model. The company's core product, the Ibotta Performance Network, enables marketers to pay only when their campaigns result in actual sales. For consumers, Ibotta provides a suite of tools - including a mobile app, website, and browser extension - that allow them to earn cash back on purchases across grocery and online shopping categories.
Founded in 2012 and headquartered in Denver, Colorado, Ibotta has grown to reach over 200 million consumers through its Performance Network, covering 91% of U.S. households. The company reports having put over $1.8 billion in cash back into American shoppers' pockets, with the average shopper earning more than $250 per year. Ibotta is a publicly traded company on the New York Stock Exchange under the ticker IBTA.
The platform primarily serves the retail and consumer packaged goods industries, with a focus on groceries and online shopping. Its business model provides brands with measurable marketing spend tied directly to consumer transactions, while offering consumers a straightforward way to save money on everyday purchases.
