Upside, founded in 2015, transforms brick-and-mortar commerce by applying online retail data analytics to physical stores. The company's technical focus encompasses data analytics, profit measurement, attribution, and incrementality analysis, which are central to its platform's functionality.
The Upside Platform enables precise profit measurement and incrementality analysis for retailers. It processes billions of dollars in annual commerce and serves millions of users, who earn two to three times more cashback than through competing products. The platform has facilitated over $1 billion in total cashback to users.
With over 100,000 retail partners, Upside operates from Washington, DC, in the retail industry. Its scale and data-driven approach provide a foundation for roles involving advanced analytics and optimization in commerce.
