Insense is an all-in-one platform for scaling user-generated content production and influencer marketing. Founded in 2016 and headquartered in New York, the company connects brands and agencies with vetted creators to run collaborations at scale, combining a creator marketplace with matching, vetting, in-app messaging, interactive campaign briefs, automated payments and contracts, and analytical reporting. Its technology spans UGC production and influencer marketing, including platform integrations with TikTok and Meta, whitelisted ads and Spark Ads tooling, and TikTok Shop collaborations.
The company offers two ways to work: a self-service platform through which brands manage UGC and influencer campaigns independently, and a fully managed service in which Insense runs creator campaigns end-to-end. The self-service platform is used by more than 2,000 brands and agencies worldwide. The creator network comprises over 70,000 vetted creators across more than 20 countries, and creator payouts since 2020 exceed $8 million.
Insense operates a remote-first team distributed across 13 countries. The company describes an emphasis on rigorous quality standards through careful creator vetting, ongoing creator education programmes, and a focus on measurable results and authentic creator partnerships, delivering custom creative assets at scale. Its work sits within the creator economy, e-commerce, digital advertising and social commerce verticals.
