Insightful builds a work intelligence platform that analyses how work happens inside organisations. Founded in 2015 and headquartered in New York, NY, with an additional office in San Francisco, CA, the company processes large-scale employee activity datasets - computer usage, application tracking, screen monitoring and time allocation - to produce analytics for managers and employees. It serves more than 100,000 customers across finance, healthcare, IT/BPO, call centres, insurance and retail.
The engineering work spans workforce analytics, data processing at scale and AI-powered analytics. The Insightful Platform turns activity data into insights on productivity and business processes; the company cites client productivity gains of up to 92%, and reports that one U.S. bank saved $2.5 million in three months. InsightsAI is the AI feature set within the product, covering burnout detection and insider threat alerts aimed at improving productivity while supporting staff well-being.
The company was formerly known as Workpuls and rebranded in 2022 to reflect a mission of giving organisations data-driven visibility into work. Its stated aim is to help managers and employees perform at their peak.
