Kin Insurance is a fully licensed insurtech carrier founded in 2016 and headquartered in Chicago. The company applies intelligent pricing and advanced insurance technology to underwrite and distribute homeowners insurance directly to consumers, bypassing the traditional agent-led model. Its technical work is concentrated in areas including insurtech, intelligent pricing, advanced insurance technology and direct-to-consumer digital distribution.
Kin focuses on climate-affected property markets that conventional insurers often decline to serve, offering tailored coverage in states including Florida and California. The product is affordable, comprehensive homeowners insurance, with customers saving an average of $989 when switching to Kin. The company has bound more than 240,000 policies since launch.
Customer and financial measures include a Net Promoter Score of 80, against an industry average of 42, and a Trustpilot rating of 4.9 out of 5 based on thousands of reviews. Kin Interinsurance Network and Kin Interinsurance Nexus Exchange hold a Financial Stability Rating of A (Exceptional) from Demotech, Inc.
The company describes its mission as changing home insurance from what it is to what it should be, with an emphasis on underserved markets, affordability and comprehensive coverage.
