Mia Labs, founded in 2023 and headquartered in Austin, Texas, builds conversational AI for the automotive retail sector. Its product, Mia, is an AI “super employee” designed for franchise dealerships: it answers every call and text, books appointments and works across sales, service and reception operations around the clock. The platform is intended to slot into existing dealer operations rather than replace them, integrating with dealer management systems and customer relationship management tools.
The technical work spans conversational AI, voice AI and telephony, natural language understanding, workflow automation and AI agent design. A core engineering challenge is modelling dealership workflows and holding natural conversations with customers across voice and text channels, while reliably executing operational tasks such as appointment booking and handoff to human staff.
By the company’s account, Mia powers more than 350 franchise dealerships nationwide and has handled over 1m customer conversations, generating more than $45m in revenue for dealerships and saving over 1.5m human hours. The team brings more than 100 years of combined experience across dealership operations, OEMs, automotive software and frontline retail. Mia Labs is backed by Permanent Capital Ventures, Norwest, Eniac Ventures, Vine Ventures and Analog Ventures.
