New Law Business Model (NLBM) is a training and coaching company for estate planning lawyers. Founded in 2011, it supplies education, coaching and done-for-you systems built around its Life & Legacy Planning® framework, a counseling-based approach to estate planning practice. The company's stated purpose is to move lawyers off the billable hour and away from commoditized legal services, towards flat-fee, recurring-revenue practices organised around ongoing client relationships.
At the centre of the model is Personal Family Lawyer®, a branded network of firms operating on NLBM's fee structure rather than traditional hourly billing. The company reports more than 800 such firms across the United States, with member lawyers typically earning between $250,000 and $1 million a year. NLBM frames this relational model as a defence against AI-driven and low-cost legal service providers, on the reasoning that continuing relationships with families are harder to displace than one-off document preparation.
The company operates in legal services, estate planning, and legal education and coaching, with a presence confined to the United States. It describes its approach as heart-centered and values-aligned, emphasising counseling-based practice, fewer working hours and lifestyle-aligned firms over high-volume, discounted legal work. No public funding or headcount figures are disclosed.
