Pacsun (Pacific Sunwear of California) is an American retail clothing brand and lifestyle destination founded in 1980. The company sells exclusive collections of youth fashion from partner brands such as adidas, Brandy Melville and Essentials Fear of God alongside its own proprietary labels, and operates a substantial e-commerce platform that distributes these collections nationally. Its technical work spans e-commerce, digital retail and social media marketing.
The company is headquartered in Anaheim, California, with operations in Los Angeles, and maintains numerous retail locations across the United States. Pacsun has built significant reach among young consumers through social platforms including TikTok, where it has generated viral moments, and describes itself as a leading destination for youth fashion.
Pacsun works with a co-creation model that actively solicits input from Gen Z and Gen Alpha consumers, and positions itself at the intersection of fashion, music, art and sport. The company is led by CEO Brieane Olson, who oversaw a brand turnaround. Its PacCares programme supports mental health initiatives, diversity and equality.
