VICI is a women's fashion brand and retailer founded in 2012. The company offers an on-trend assortment of apparel, accessories, footwear and handbags, sold through its website and a growing store footprint. Much of the assortment is exclusive and developed with customer shopping preferences and feedback in mind, and the business runs frequent capsule-like weekly drops, featured shops and curated daily drops.
The company was started as a small, family-owned business by working women, with a stated mission of boosting women's confidence through fashion. Assortment decisions are driven by customer feedback, and marketing makes use of influencer collaborations alongside a strong online and social media presence. VICI describes itself as growth-oriented.
VICI is headquartered in Walnut Creek, California, and operates three retail locations, in Nashville, Tennessee, Newport Beach, California and Venice Beach, California. It competes in women's fashion and apparel, retail and e-commerce, and fashion accessories.
