Productsup is an enterprise feed management and syndication platform. Its product covers the full product content journey, from onboarding supplier data to distributing optimised content across more than 2,500 channels - including social media, marketplaces, retailer and distributor sites, comparison platforms, data pools and emerging AI channels. The platform combines advanced AI tools and automated workflows to streamline operations and enhance product content at scale.
For those working in applied AI, the company is an early adopter of agentic commerce. Its capabilities allow teams to enrich content for AI search, publish directly to AI channels such as ChatGPT and Gemini, and track visibility. Technical domains span feed management, product content syndication, AI and agentic commerce, automated workflows, product information management, data processing at scale, AI search optimisation and multilingual content management.
The scale of the operation is substantial: the platform processes over 2 trillion products per month, handles more monthly data requests than Google's consumer search service, and serves more than 1,000 global customer companies. It supports multiple countries and multilingual content.
Productsup works across retail and e-commerce, consumer goods and beauty, fashion and apparel, grocery and supermarkets, marketplaces and comparison platforms, and manufacturing and distribution. No founding year or team size is published.
