SugarCRM, founded in 2004, builds CRM software for B2B companies, with a technical focus on AI and machine learning for sales. Its work spans revenue intelligence, sales force automation, marketing automation, customer service automation, automated customer engagement and data-driven decision making. The SugarCRM Platform carries domain-specific AI designed to find hidden opportunities, flag at-risk deals and recommend next steps; the company reports associated gains of up to 40% more efficiency and 44% growth in annual sales.
The product portfolio comprises Sugar Sell (sales automation), Sugar Serve (customer service), Sugar Market (marketing automation) and sales-i (revenue intelligence), all built on the SugarCRM Platform.
SugarCRM serves over 4,000 companies across more than 120 countries, with particular concentration in manufacturing, wholesale, distribution and other B2B account-based industries. It has been named a leader in sales force automation by Nucleus Research and IDC MarketScape. Internally the company emphasises data-driven decision making and helping customers make use of resources they already have.
