Warmly, is a company building artificial intelligence for sales. Its pipeline acceleration platform uses AI to analyse intent data and identify high-propensity website visitors automatically, then alerts sales representatives so they can engage in real time. The system works by harnessing a customer's existing sales enablement and intent tools rather than replacing them, and it is described as the first such solution purpose-built for the budget and operational needs of small and medium-sized businesses. The company is backed by Series A funding and operates in the B2B software and sales automation markets.
Technical work at Warmly, spans a set of connected domains: artificial intelligence, intent data analytics, website visitor identification and sales automation. Engineers and data practitioners working on the platform deal with the problem of turning noisy behavioural and intent signals into timely, actionable alerts - a task that sits at the intersection of machine learning, data pipelines and product engineering.
The company is an entirely remote team, gathering in person at least once a year. Its stated culture centres on a value it calls "adding a comma" - being different, unique and remarkable - which is embedded literally in the brand name. The company says it values diversity, embraces "weird", and looks for what it calls "purple cows": standout ideas and the exceptional humans who produce them.
