Yobi, founded in 2019, is a Behavioral AI company based in the United States. It develops foundation models of human behavior that are grounded in real-world actions such as purchases and store visits. The company's stated aim is to ethically democratize the benefits of data and AI, with a focus on privacy and consented data practices.
The company's products include one of the largest consented behavioral datasets in the United States, which extends beyond the data controlled by large technology platforms. This dataset underpins foundation models designed for private-by-design modeling. Yobi applies these models to personalization and decisioning, serving industries including marketing, advertising, and retail.
