Accord builds an AI-powered Revenue Excellence Platform for B2B sales teams. The platform turns sales best practices into enforceable playbooks, setting and enforcing standards for how go-to-market teams sell, onboard and expand with customers. Its technical work spans AI and machine learning, sales enablement software and GTM workflow automation.
Product capabilities include enforceable playbooks that embed discipline into each deal, tools that help sellers multi-thread accounts, a Business Case Builder for producing CFO-proof business cases, and mutual action plans intended to turn buyers into partners. The company sells to B2B sales, SaaS and revenue operations organisations.
Accord operates from hubs in Toronto, Canada and San Francisco, USA. Its founders and leaders built their careers at Stripe, LinkedIn and Google. The company describes itself as a collaborative, high-velocity team dedicated to excellence in craft and attentive to detail.
