ActiveProspect, founded in 2004 and based in Austin, Texas, builds consent-based marketing software for companies that acquire customers at scale while documenting compliance with regulatory requirements, notably prior express written consent under TCPA rules. Its platform covers lead generation technology, real-time data validation and routing, consent verification, data integration, lead screening and suppression, and performance marketing. The company reports processing more than 1 billion opt-in digital customer leads annually for thousands of companies across insurance, home services, education and financial services.
The product line is organised around distinct stages of the lead flow. TrustedForm provides independent proof of consent and verifies lead quality. LeadConduit serves as a real-time data integration hub that validates and routes leads. LeadsBridge connects social lead forms to customer relationship management systems, while SuppressionList screens leads in real time against custom lists. ActiveProspect captures 22 proprietary data points per lead.
The engineering work spans high-volume data pipelines, real-time validation and routing systems, consent documentation, and integrations with advertising and CRM platforms, serving performance-driven industries.
