Anatta Design is an enterprise-accredited Shopify Plus agency that supplies dedicated product teams to direct-to-consumer and omnichannel brands. Rather than billing by the hour and splitting staff across accounts, the firm embeds engineers, designers and strategists inside client organisations as long-term extensions of in-house teams, working under retainer agreements that align its incentives with client outcomes. The practice spans Shopify Plus development, eCommerce engineering, Baymard-certified UX design, conversion rate optimisation, tech stack modernisation and international expansion.
The firm reports work with more than 100 fast-growing DTC and omnichannel brands over more than a decade, converting over $1 billion in sales. Notable clients include Athletic Greens, Rothy's, Dollar Shave Club, True Botanicals and Molekule. Anatta states that it scaled Rothy's from $0 to $220m in four years ahead of the brand's $1b acquisition, that it lifted one client's conversion rate from 4% to 6%, and that partner brands have grown at eight to nine times the industry average in recent years.
Sector experience covers consumer health and nutrition, footwear and apparel, personal care, beauty and skincare, and consumer electronics. Alongside engineering work, the firm offers strategic advisory from experienced eCommerce executives and supports enterprise brands scaling into international markets. Its stated values are integrity, driven, care, ownership and joy, and it describes a preference for sustainable, mission-driven brands.
