Bask and Lather Co is a hair wellness company founded in 2020 that develops all-natural products aimed at hair loss, hair growth, and scalp health for men, women, and children. The business is Black-owned and family-founded: its first two products, a Scalp Oil and a Hair Oil made from 100% organic ingredients, were formulated by the mother of chief executive Shaina Rainford and remain the company's foundation products. The firm describes its approach as science-backed, with technical work concentrated in natural product formulation, hair and scalp wellness, and cosmetic product development.
The company has grown into an eight-figure business, reporting more than 10m products sold and millions of customers served. It was named on the Inc. 5000 list. Sales run across Shopify, Amazon, TikTok Shop, Walmart and national retail partners, operating in the United States within the hair care, beauty and personal care, e-commerce, retail, and health and wellness sectors.
The company's origins lie in a family experience: the founding products were created after Shaina Rainford's sister lost hair following a misdiagnosed ringworm infection. Its stated mission is to produce safe, effective products for customers including those with alopecia, traction alopecia and thinning hair. The firm characterises its culture as mission-driven and high-growth.
