Chalice Custom Algorithms is a self-funded advertising AI company that builds custom algorithmic ad buying solutions for brands. Its core offering is a platform that deploys bespoke AI models across all major demand-side platforms (DSPs), supply-side platforms (SSPs), Meta, and YouTube, avoiding vendor lock-in. These models are trained on each brand's own data and measurement approach to optimize against specific business outcomes such as return on ad spend or cost per acquisition.
The company's technical focus spans advertising AI, bid optimization, custom AI model training, and containerized bidding agents. In 2024, it pioneered a containerized bidding agent deployed within an SSP, allowing advertisers to optimize supply-side decisions around their own goals. This approach signals a shift toward embedding intelligence directly into the programmatic supply chain.
Chalice reports $5M in annual recurring revenue. The firm emphasizes full transparency in AI decision-making and prioritizes sustainable growth over investor-driven returns. It operates in the advertising and ad tech sectors, serving brands seeking data-driven control over programmatic media buying.
