Vibe is an advertising-technology company founded in 2021 that has built a self-serve streaming TV platform, allowing marketers to launch data-driven campaigns across more than 500 premium channels. The platform relies on artificial intelligence and data analytics to enable precise audience targeting, with campaigns launchable in under five minutes and a minimum budget of $500. The company operates from the United States and has served over 10,000 brands to date.
The company's growth has been rapid. Vibe reached profitability within 18 months of launch and grew its annual recurring revenue from $40 million to $160 million over three years. It has raised $72.5 million in venture funding to support this expansion.
For engineers and data scientists, Vibe's technical challenges sit at the intersection of AI-driven ad optimisation, real-time analytics, and large-scale digital advertising infrastructure. The platform must process and act on campaign data across hundreds of channels simultaneously, making machine learning and data engineering central to the product's capabilities.
